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Account Campaign

The constraint · last 30 days

Held calls aren’t becoming cash.

Tiles are live-computed from the selected window.

Cost per FE buyer

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Cost per booked

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Cost per held call

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collected ÷ shows (lagging)

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cohort $/held call

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Ad → sale

Bar = share of previous stage. FE buyers are GHL contacts; pixel purch cannot join to appointments.

Tracked revenue is a floor.

Daily spend

USD per day

Daily conversions

Purchases and leads per day

Purchases Leads

Ad performance

Click any column to sort. CPA is spend ÷ tracked purchases. Backend is Whop cash on contacts whose GHL ad matches this row. Verdicts from creative intel.

Ad	Spend	CTR	CPM	Leads	Sales	CPA	Backend	Verdict

Ad set rollup

Same window, grouped by ad set

Ad set	Spend	CTR	CPM	Leads	Sales	CPA	Verdict

Booked → held, by calendar

Completed appointment slots only. Show rate recovered — the constraint is cash per held call.

Touch mix

Who or what actually reached the contact

Human Automated Replies

Contact journeys

Click a row to expand its timeline. Sorted by backend revenue.

Contact	Entry ad	Appointment	Dials	Talk	Backend

Backend revenue (Whop)

EYO-funnel products only. Exact = same email. Name = same person, different email.

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CRM — what actually happened downstream

GoHighLevel opportunities created in the window, with contact tags

Contact	Created	Ad	FE value	Bumps	Call booked	DFY intake	No-show

Sales-call digest

Grades

A closed · B held, no close yet · C status lies (worked or barely sat) · P pending hold · F no-show

Calls

Filter by grade. Notes are Claude-graded from Read.ai when a recording exists.

Call	Grade	Calendar	Talk	Notes

Easy Yes Offer / Dashboard